Media Coverage

Kinds of media coverage

Use the media should be planned and organized intentionally. Supportive coverage from the campaign and its communications in the press, upon radio and TELEVISION, and by web-based information providers can improve campaign visibility, expand its audience as well as lend added trustworthiness to the message.

Campaigners distinguish between “placed” and “earned” press coverage. Placed press, for example newspaper ads or public support announcements, are created by the campaign or even by a specialized business, e. g. the public relations (PR) company hired for the purpose through the campaign team. Positioned media are normally covered, but many campaigns upon social issues possess successfully mobilized professional bono support through major public relations companies and mass media (see also Fundraising within this module). The advantage of positioned media is that the strategy team retains practically full control of how the message is actually presented. However , creating effective advertisements and purchasing advertisement space or even “airtime” demands significant resources. This also pertains to placed ‘news’ — it is common practice to employ PR firms with regard to highly visible positioning in news media, via opinion pieces (op-eds), pitched interviews, editorials, etc .

Earned protection is media protection produced by journalists, or perhaps a free contribution posted by the campaign (e. g. letters towards the editor, open editorials) that the media store may accept to create. One does not need to pay money for earned media protection, but time and abilities must be invested to build up constructive relationships along with journalists, and manual them towards supporting, gender-sensitive reporting. Notice also Tools within Earned Media Protection in this section.

Media coverage is going cover the outrages and media review of Angry Trayvon. Its a game which makes everyone go crazy and addicted .